Dr. Rosmy Barrios 17 Aug 2022

Traditionally, most aesthetic medicine patients are women. However, the demand for cosmetic procedures among men is on the rise.

Data from the United States shows a 29% increase in men undergoing cosmetic prcoedures than twenty years ago. A similar trend is prevalent worldwide, showing no signs of slowing down.


Men usually have different expectations from cosmetic procedures than women. While many women seek drastic results, men tend to prefer more subtle results.

Here is a summary of cosmetic procedures men usually consider:

1. Minimally invasive procedures, and

2. Plastic surgery

Minimally Invasive Cosmetic Procedures

Statistics show that men still prefer minimally invasive procedures to surgery. The two most popular ones are dermal fillers and botulinum toxin injections.

Dermal Fillers

Jaw definition with dermal fillers is probably the most popular minimally-invasive cosmetic procedure among men. Many male patients view a well-defined jawline, sharp chin, and no sagging skin as signs of masculinity.

Botulinum Toxin Injections

Men do not tend to worry over a single line on their forehead. Instead, they usually resort to botulinum toxin injections to improve deeper wrinkles in the upper third of the face that make them look older.

In some cases, men prefer to have some fine lines as they may appear to add experience to their presence and do not make the skin seem unnaturally perfect and smooth.

Plastic Surgery

Invasive surgical procedures are another level of aesthetic medicine. Some are extremely demanding, with a long recovery and a significant risk of complications. Therefore, it is not easy to decide to go "under the knife” when there are no medical indications.

It is safe to say that fewer men than women choose to undergo complex plastic surgery. Yet, some procedures are popular among men.


Liposuction is seemingly equally popular among women and men. However, the reasons differ. While women incline towards a thinner physique, men might prefer to emphasize body features, such as broad shoulders, a narrow waist, and lean hips.

Fat deposits stand in the way of well-defined muscles. That's where liposuction can help.

When liposuction is not enough, surgeons combine it with body-sculpting procedures. They may resort to redistributing the fat to emphasize the muscles. Such interventions are popular among men as they help to preserve body volume while making them appear more muscular than fat.

Hair Transplant

Male Pattern Baldness (androgenic alopecia) is a common aesthetic issue for men over 35 and the reason why hair transplants are one of the most popular cosmetic interventions in men.

Modern hair transplant techniques, such as Follicular Unit Extraction (FUE), enable better aesthetic results. The damage to the donor site is nearly non-existent. There is no need for cutting or suturing, and the healing process is quick.

The downside is that the procedure may take to eight hours, but the success rate is close to 100%.

Gynecomastia Surgery (Male Breast Reduction)

For men, gynecomastia probably tops the list of most unwanted aesthetic issues. It affects up to 70% of all men over 50. So, it is not a surprise that there is a significant demand for Male Breast Reduction Surgery.

The removal of excess tissue, in combination with liposuction, drastically re-sculpts the chest area, making it appear manlier. That's why some men who do not have typical gynecomastia symptoms also undergo this type of surgery.


Men make up around 30%t of all rhinoplasty patients in the US. The surgical procedure is another example of differing expectations among men and women.

Most women prefer a smaller, well-sculpted nose. With men, that is not always the case. Men are more disposed to a nose that is big enough, straight, and with a "not overly refined tip”.

Male rhinoplasty patients usually feel that their nose does not need to look perfect because retaining some minimal flaws can make it look natural.

Blepharoplasty (Eyelid Surgery)

Most men think the anti-aging effects of blepharoplasty are better than that of a facelift.

The first signs of aging usually appear around the eyes. These are tiny lines, eye bags, and excess eyelid skin. So, an eye lift is a perfect solution.

A surgeon can perform blepharoplasty on the upper or lower eyelid. Usually, they do both at the same time. The procedure is less invasive than a facelift and with a significantly lower risk of a “plastic look” after surgery.

Eyelid surgery enables a more youthful appearance through subtle improvements. It softens the wrinkles and makes the entire eye area appear smoother. In that way, men can erase aging signs without looking like they traveled ten years back in time.

Penile Augmentation Surgery

Penile augmentation surgery is a male-specific type of plastic surgery that aims to increase the length, girth, and appearance of the penis. Most patients who undergo the procedure have a fully-functioning penis. The reasons for surgery are purely cosmetic.

To achieve augmentation, surgeons transfer fat cells, insert skin grafts or use silicone implants. In some cases, they may use hyaluronic acid injections.

Studies show that most penis enlargement procedures are ineffective. In the US, the only FDA-approved penile augmentation device is the Penuma® implant.

The Final Word

As health and beauty standards increase worldwide, under the influence of other social changes, more men continue to consider aesthetic medicine. With a vast array of cosmetic procedures available for men, they too can find something to fulfill their specific needs.

To search for the best Plastic & Cosmetic Surgery healthcare providers in Croatia, Germany, Greece, India, Malaysia, Singapore, Slovakia, Spain, Thailand, Turkey, Ukraine, the UAE, the UK and the USA, please use the Mya Care search engine

About the Author:
Dr. Rosmy Barrios is an aesthetic medicine specialist with international work experience. She earned her physician diploma at the Universidad Del Norte’s School of Medicine in Barranquilla, Colombia, and her specialty at John F. Kennedy University in Buenos Aires, Argentina. Dr. Barrios is a member of Pan-American Aesthetic Medicine Association (PASAM) and the Union Internationale de Medecine Esthetique (UIME). She is an expert health writer with keen interests in aesthetic medicine, regenerative aesthetics, anti-aging, fitness, and nutrition. Currently, Dr. Barrios heads the Regenerative Aesthetics department at a renowned Internal Medicine clinic based in Belgrade, Serbia.


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  • Johnson RE, Murad MH. Gynecomastia: pathophysiology, evaluation, and management. Mayo Clin Proc. 2009 Nov;84(11):1010-5. doi: 10.1016/S0025-6196(11)60671-X. PMID: 19880691; PMCID: PMC2770912.
  • Salloum A, Bazzi N, Haber R. Nonsurgical Methods for Penile Augmentation: A Systematic Review. Dermatol Surg. 2021;47(3):e81-e85. doi:10.1097/DSS.0000000000002816

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